Spend Management
Spend Management Software

Benchmarking Best Practices: Leveraging Data to Negotiate Better Deals

Spencer Campbell
July 12, 2023

In today's competitive business environment, having a strategic edge in vendor negotiations is not just beneficial—it's essential. One of the most effective ways to gain this edge is through the power of benchmarking. Benchmarking, when done correctly, can provide deep insights into market standards, helping businesses negotiate better deals and improve spend efficiency. This is where steps in, offering a robust benchmarking tool that harnesses the power of data to transform the negotiation process.

Understanding Benchmarking with

Benchmarking is the practice of comparing business processes and performance metrics to industry bests and best practices from other companies. takes this a step further by aggregating proprietary benchmarking data that gives companies unparalleled visibility into what their peers are paying for similar services and products.

The Data Advantage's platform collects and analyzes data across a multitude of industries and vendors, providing users with a comprehensive view of the competitive landscape. This data is not just a collection of numbers; it's a curated set of insights that reflect the current market trends, pricing standards, and the performance of vendors.

Gaining Leverage in Negotiations

Armed with's benchmarking data, businesses can enter negotiations with a clear understanding of what constitutes a fair price. This knowledge serves as a powerful tool to:

  • Challenge Overpricing: If your current vendor charges more than the industry standard, you can present this data as a compelling argument for a price reduction.
  • Avoid Undercutting: Conversely, if a vendor offers a deal that seems too good to be true, benchmarking data can help you understand if the quality might be compromised.
  • Set Realistic Expectations: Knowing the average price for services and products ensures that your expectations align with market realities, leading to more productive negotiations.

Implementing Benchmarking Best Practices

To effectively leverage's benchmarking data, businesses should adopt a series of best practices:

  1. Regular Review: Market conditions are always in flux, so it's crucial to regularly review benchmarking data to stay updated on the latest trends.
  2. Comprehensive Analysis: Look beyond the numbers. Consider factors such as service quality, vendor reliability, and contract flexibility when comparing benchmarks.
  3. Strategic Planning: Use benchmarking data to inform your long-term spend management strategies, not just one-off negotiations.
  4. Holistic Approach: Integrate benchmarking insights with other financial data to get a complete picture of your spending and savings opportunities.

Case in Point

Consider the experience of a client, a mid-sized tech company, which faced challenges with rising costs from a long-term software vendor. By accessing's benchmarking data, they discovered they were paying 20% above the industry average. With this insight, they were able to renegotiate their contract, resulting in significant annual savings and a more favorable service agreement.

The Bottom Line

In the end, benchmarking is about more than just getting the best price. It's about understanding the value you receive for what you pay.'s benchmarking tool doesn't just help businesses save money—it helps them make smarter, data-driven decisions that contribute to long-term financial health and operational efficiency.

By leveraging the rich data and insights provided by, companies can approach vendor negotiations with confidence, backed by the knowledge and tools needed to secure the best possible deals. This is the power of benchmarking in the age of data, and it's an essential practice for any business looking to thrive in the modern marketplace.

Share article link

Use powerful insights to drive intelligent spending

Request a demo